commerce-data
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The Ad-Tech Choice Hiding Inside Your Media Budget
The Trade Desk and Criteo can both buy an ad, but their histories, incentives and data advantages point in different directions. The useful question is not which platform wins. It is which job your budget needs done.
PebblePost Put the Pixel in the Mailbox - Now It Wants the Living Room
The New York ad-tech company made direct mail behave like digital retargeting. Its next act is applying the same transaction-powered engine to connected TV - with the household, not the cookie, at the center.
Peter Zhou
Peter Zhou is the co-founder and CEO of Rutter, the New York-based unified API that connects business financial data across accounting systems, commerce platforms, payment processors, and ad networks. Often described as the 'Plaid for commerce,' Rutter lets B2B fintech companies plug into QuickBooks, Shopify, Amazon, Stripe and dozens more through a single consistent schema. A Yale-trained computer scientist and Y Combinator alum, Zhou and co-founder Eric Yu pivoted through years of failed startups before landing on Rutter, which raised a $27M Series A led by a16z in 2022.