The social shopping idea failed. The technology built to fund it became Skimlinks, a business that turns publishers’ product links into commissions - and keeps a share for itself.
It'sRapid is a Palo Alto-based AI creative automation platform that turns product data and existing assets into retailer-compliant commerce content - images, videos, display ads, sell sheets and product copy - at scale. Its Optix engine scores and audits creative before and after it goes live, and the platform has helped brands like PepsiCo cut per-asset production from hours to minutes and retail media networks shrink campaign go-live from ten weeks to under two.