commandpost
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CMP.LY
CMP.LY is a New York-based social media technology company founded in 2009 to solve a then-new problem: how brands, agencies and influencers disclose material connections in compliance with FTC, FINRA, SEC and FDA rules. Its patented system of short disclosure URLs, codes and icons let marketers signal endorsements, paid posts and reviews inside a tweet or Facebook post while linking to full, audit-ready disclosures. In 2013-2014 the company expanded into monitoring, measurement and insights and rebranded its platform as CommandPost, serving Fortune 100 financial services, automotive and consumer brands.
Tom Chernaik
Tom Chernaik is a New York entrepreneur and lawyer who turned a single 2009 FTC rule change into a business. As CEO and co-founder of CMP.LY (later CommandPost), he built a patented system for squeezing legally required advertising disclosures into character-limited social media posts, using short codes like CMP.ly/0 through CMP.ly/5. A former music-industry marketer with a JD from Cardozo, he raised over $4 million in venture capital, earned a 2015 Gartner Cool Vendor nod, and became a go-to voice on social media ethics as co-chair of WOMMA's ethics panel.