Leadr is a Texas-based B2B SaaS company that builds continuous-performance software to help managers develop the people who report to them. Positioned as an operating system for managers, the platform brings 1-on-1 meetings, goal setting, feedback, engagement surveys, reviews and AI meeting tools into one place. Founded in 2019 by veterans of the church-tech unicorn Pushpay, Leadr raised a $10M Series A led by Bedrock and works toward a stated mission of developing one million leaders. Its customers span businesses, hospitals, nonprofits, churches and educational institutions.
Mustard is a Los Angeles-area sports-tech company that puts elite athletic coaching in an app. Using AI and computer vision, it analyzes ordinary smartphone video of a pitcher's throwing motion or a golfer's swing, compares it against a decades-deep biomechanics database, and returns a report card plus a personalized drill plan. Co-founded by legendary throwing coach Dr. Tom House, the company aims to make world-class, data-driven coaching accessible to any athlete, starting with baseball and golf and expanding toward other sports.

Julien Smith is a Montreal-based serial entrepreneur, New York Times bestselling author, and one of the earliest Twitter users (handle @julien). He co-founded Breather, an on-demand private workspace platform that raised $122M+, and later Practice, a coaching management platform backed by a16z. His 2011 free Kindle book 'The Flinch', edited by Seth Godin, remains one of the most-read Kindle books ever, and his viral blog post 'The Complete Guide to Not Giving a Fuck' is widely credited as the inspiration for Mark Manson's multi-million-copy bestseller. Today he coaches first-time CEOs.