Katherine Brodie

Katherine Brodie is the Chief Marketing Officer of Frances Valentine, the New York fashion house co-founded by Elyce Arons with her best friend, the late Kate Spade, and Andy Spade. Brodie joined in January 2025 after roughly two decades spent building direct-to-consumer engines for design-led brands: eCommerce at Kate Spade, digital marketing at C. Wonder and Club Monaco, eCommerce at Reese Witherspoon's Draper James, and VP of Marketing & eCommerce at Rifle Paper Co., followed by a VP of Marketing post at CAKE. At Frances Valentine she runs a marketing operation that behaves less like a department and more like a production studio - video-first storytelling, creator-style content, and a community organized around color and joy. The strategic bet is contrarian by industry standards: while most fashion brands chase shoppers under 35, Brodie's team has built a viral social presence around women 50 and up, with Arons herself as the on-camera personality. The approach has coincided with rapid growth for the brand across e-commerce, its expanding retail fleet, and wholesale.