closet-monetization
(2)
Pickle turned the dress next door into a business
A fashion polling app found its real business in the comments. Now Pickle lets strangers rent each other’s wardrobes - and makes the distance between two closets part of the product.
Curtsy
Curtsy is a mobile-first, peer-to-peer resale marketplace where Gen Z and young millennial women buy and sell secondhand clothing, shoes and accessories. Founded in 2016 and originally a dress-rental service, it pivoted to resale and built its edge around making listing fast for casual sellers - using machine learning to suggest prices, fill in item details and estimate shipping weight, backed by human review. Sellers keep more of their money than on rival platforms (a ~19-20% commission), buyers save up to 70% on brands like Lululemon, Free People and SKIMS, and the app carries a 4.8-star rating across tens of thousands of reviews. Curtsy raised an $11M Series A led by Index Ventures in January 2021, part of $14.5M total funding.