closet-app
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Indyx
Indyx is a San Francisco digital wardrobe app that lets people catalog everything they own, plan outfits, work with personal stylists, and eventually resell their clothes - all in one place. Founded by two former retail-industry insiders, it makes the opposite bet of most fashion businesses: instead of selling you the next thing, it helps you actually use what you already own. Users get a searchable digital closet with automatic background removal, cost-per-wear tracking, packing lists, and social sharing, framed around a simple idea - know what you own, love what you wear.
Yidi Campbell
Yidi Campbell is the founder and CEO of Indyx, a San Francisco connected-wardrobe platform that lets people catalog, style, and resell the clothes they already own. A Georgetown business graduate, she moved from investment banking at Credit Suisse to corporate development at Gap Inc. and strategy at Athleta before launching Indyx in 2021 to fight fashion overconsumption from the closet outward.