Ansa

Ansa is a San Francisco fintech that builds API-first, white-labeled stored-value wallet infrastructure for merchants. It lets brands launch their own branded digital wallet - the Starbucks-app model - where customers pre-load funds and pay in-app, online, or in-store. By batching many small purchases into one funded balance, Ansa cuts card processing fees on low-ticket transactions while adding incentives, loyalty, and analytics on top. Founded in 2022 by Adyen and Affirm alumni Sophia Goldberg and JT Cho, Ansa raised a $14M Series A in April 2024 (about 95% of it from female investors), bringing total funding to roughly $19.4M.