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Guy Abramo Has Spent Four Decades Turning Signals Into Decisions
The Cision CEO began with fuel chemistry, earned five patents, and kept following data into the executive suite. Now he is asking an old communications business to turn a fractured information stream into useful intelligence.
At Cision, Amy Jones Is Making the Case for Better Signals
After 25 years building growth systems, Amy Jones has arrived at the company that tracks what the world is saying. Her new brief is equal parts marketing problem and measurement puzzle.
Why PR Teams Keep Switching Between Muck Rack and Cision
Fresh journalist data pulls communications teams toward Muck Rack. PR Newswire and enterprise distribution pull them back to Cision - and the gap between those choices is getting narrower.
Cali Tran
Cali Tran is CEO of Simpli.fi, a programmatic advertising platform backed by Blackstone and GTCR that runs 140,000+ ad campaigns monthly for 40,000 advertisers. Born in a Vietnamese refugee camp at Camp Pendleton and raised as the youngest of six in a family restaurant, he built a career spanning investment banking, venture capital, startup co-founding, and C-suite leadership at Ancestry, Valassis, Centerfield, Brandwatch, and Cision. At Valassis, he engineered a 5x expansion of digital revenue for a $2 billion company. He is an advisor at SignalFire, a board member of OneVietnamNetwork, and a Bowdoin College alumni council member who graduated cum laude in History before earning his MBA from Harvard Business School.