
She began in financial analysis, found marketing through months of informational interviews, and built a career translating unfamiliar technologies into useful categories. At SymphonyAI and Wevise, the same instinct now serves two audiences: enterprises seeking practical AI and people seeking a way into tech.

At BMC, Martyn Etherington stopped the ads, cut 200 events, and asked marketing to prove its economics. The gamble reveals a career-long idea: creativity gets stronger when the operating system underneath it is clear.