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Legend
Founder · Operator · Executive
Theresa Bui Makes New Technology Mean Something
She began in financial analysis, found marketing through months of informational interviews, and built a career translating unfamiliar technologies into useful categories. At SymphonyAI and Wevise, the same instinct now serves two audiences: enterprises seeking practical AI and people seeking a way into tech.
theresa-bui · symphonyaiRead →
Executive · Operator · Advisor
Martyn Etherington Canceled 200 Events. Then He Made Marketing Accountable.
At BMC, Martyn Etherington stopped the ads, cut 200 events, and asked marketing to prove its economics. The gamble reveals a career-long idea: creativity gets stronger when the operating system underneath it is clear.
martyn-etherington · bmc-softwareRead →