circularid-protocol
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EON
EON is a New York-based enterprise software company building the Digital ID layer for physical products. Through its EON Product Cloud platform, brands give each item a unique, traceable digital identity - accessed via QR code, NFC chip or RFID tag - that follows the product across its full lifecycle, powering resale, repair, authentication, customer engagement and compliance with the EU's upcoming Digital Product Passport regulation. Founded in 2017 by Natasha Franck, EON authored the open CircularID Protocol and works with brands including Coach, Chloe, H&M, Mulberry and Target.
Natasha Franck
Natasha Franck is the founder and CEO of EON, a New York company giving every garment a unique Digital ID so it can be traced, resold, repaired and authenticated across its entire life. She left a career in urban planning and smart cities to build the CircularID Protocol, an open standard now powering Digital Product Passports for brands like Coach's Coachtopia, Chloe and Mulberry, and feeding into EU regulation that will make these passports mandatory.