Tagged: cider

Michael Wang is the cofounder and CEO of Cider, a Gen Z fashion brand he started in September 2020 during the pandemic and grew into a billion-dollar, social-first company selling trend-driven womenswear to more than 100 countries. A UC Berkeley applied-math graduate and former KKR and IDG Capital investor, Wang built and ran market strategy for YCloset (often called the Rent the Runway of China) before founding Cider. He installs his own software inside factories, releases new styles daily on a near-zero-inventory model, and treats Instagram and TikTok as the storefront. He was named to Forbes 30 Under 30 in 2018.