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Playground
Playground is a female-founded sexual wellness brand making clean, vegan, water-based personal lubricants and intimacy products intentionally formulated for women. Its FDA-cleared, clinically tested formulas blend adaptogens like ashwagandha with skincare-grade ingredients such as hyaluronic acid, vitamin E and bamboo extract to support vaginal health while boosting libido. Co-founded with pop icon Christina Aguilera as Chief Brand Advisor, Playground raised $2M in seed funding and sells direct-to-consumer plus retail partners including Target.
Catherine Magee
Catherine Magee is the co-founder and CEO of Playground, a sexual wellness brand she launched in 2022 with product developer Sandy Vukovic and pop star Christina Aguilera. After more than 15 years building aspirational beauty brands at companies like bareMinerals, Buxom, Rodan + Fields and theBalm Cosmetics, Magee set out to give intimate care the same skincare-grade performance and cosmetic-level joy that the beauty aisle had long enjoyed. Under her leadership Playground reached Target, Urban Outfitters and Amazon, raised roughly $2 million in seed funding, generated billions of social impressions, and landed Magee on Inc.'s 2024 Female Founders 250 list.