
He noticed himself asking ChatGPT for answers instead of opening 20 tabs. Three years later, Scrunch had turned that small behavioral tell into a new kind of marketing infrastructure - and a place inside Sitecore.
Chris Andrew bet that AI chatbots, not Google, would become the front door to every brand. Twenty-six months and $26 million in venture money later, Sitecore agreed - and bought the company for a reported $225 million.