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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Karl Van Den Bergh Makes Marketing Answer a Harder Question
Executive · Operator · Advisor

Karl Van Den Bergh Makes Marketing Answer a Harder Question

A physicist turned developer turned CMO, Karl Van Den Bergh has spent 25 years translating technical complexity into plans that boards, sellers and buyers can act on. His favorite instrument is not a grand manifesto. It is one page.

karl-van-den-bergh · illumioRead →
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The Customer Is Already Talking: Meg Swanson’s Job Is to Make Software Listen
Executive · Operator

The Customer Is Already Talking: Meg Swanson’s Job Is to Make Software Listen

After two decades translating technical products into human choices, Eptura’s Chief Market Officer now runs product, marketing, and user experience together. Her thesis is disarmingly practical: listen closely, connect the data, and remove the friction people have learned to tolerate.

meg-swanson · epturaRead →
Legend
Anna Griffin Took the ‘ing’ Out of Marketing
Executive · Operator · Advisor

Anna Griffin Took the ‘ing’ Out of Marketing

After building brands across Apple, Sony, Juniper Networks, CA Technologies, Smartsheet and Intercom, Anna Griffin arrived at Commvault with a sharper brief: put the market before the machinery of marketing.

anna-griffin · commvaultRead →