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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

chicken-sandwich

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Company
The Chicken Chain That Marinates for 24 Hours and Won't Leave Texas Behind
Consumer · Logistics

The Chicken Chain That Marinates for 24 Hours and Won't Leave Texas Behind

How a 1967 chicken stand from San Marcos turned a 24-hour marinade and a fresh-baked yeast roll into a 250-restaurant franchise - and why it is finally leaving the small Texas towns that made it.

golden-chick · fried-chickenRead →
Company
Popeyes Turned 12 Hours of Marination Into a Global Growth Machine
Consumer · Ecommerce · Logistics

Popeyes Turned 12 Hours of Marination Into a Global Growth Machine

The chicken chain’s strongest asset is not one sandwich. It is a repeatable system for turning Louisiana flavor, kitchen craft and internet conversation into traffic for more than 5,400 restaurants.

popeyes · fried-chickenRead →