cheap-flights
(2)
Going
Going is a travel-technology company that emails and pings its members when airfare drops - whether that is a genuine bargain, a limited flash sale, or an airline's outright 'mistake fare.' Founded by journalist Scott Keyes as Scott's Cheap Flights after he snagged a $130 round-trip from New York to Milan in 2013, the company built a subscription business around a simple idea: instead of hunting for a cheap flight to a place you already picked, let a mix of algorithms and human flight experts tell you where you can go cheaply right now. Renamed Going in January 2023, the Boulder, Colorado company serves roughly two million travelers across free and paid tiers.
David Krauter
David Krauter is the CEO of Going, the flight-deal company that has saved members more than $1 billion since 2015. A Cornell-trained operator, he spent over a decade at Tripadvisor where he ran SmarterTravel - the portfolio behind Cruise Critic, Jetsetter and AirfareWatchdog - and tripled its revenue. He went on to lead the art-and-collectibles marketplace Invaluable as COO then CEO, ran the social-events company Yaymaker, and built consumer growth engines at Jobcase. Through his firm Shalestone Capital he advises and invests in technology companies. In March 2026 he stepped in to pilot Going's next chapter of growth.