Novig

Novig is a commission-free, peer-to-peer sports prediction exchange that lets users trade against each other instead of betting against the house. By running an order-book market with no vig (the bookmaker's hidden cut), Novig delivers fairer odds, full transparency, and no limits on winning players. Founded in 2021 by Harvard students Jacob Fortinsky and Kelechi Ukah, the New York company has raised over $105 million and is pursuing a federal CFTC license to operate a regulated sports exchange in all 50 states.