celebrity-brand
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Lady Gaga Burned Down Her Own Makeup Brand - Then It Grew 400%
Haus Labs failed quietly on Amazon. Then Gaga and CEO Ben Jones threw out every formula, moved to Sephora, and bet the company on fermented arnica and 51 shades.
Rare Beauty
Selena Gomez built a makeup company where a blush that sells every three seconds funds therapy for teenagers. Here is how Rare Beauty turned self-acceptance into a business worth around $2 billion.
Oh Norman!
Oh Norman! is a New York-based direct-to-consumer pet wellness brand co-founded by actress and animal advocate Kaley Cuoco and operator Katie Hunt (early Warby Parker, former Hinge CBO). Named after Cuoco's late rescue dog, the company makes vet-formulated, all-natural, eco-friendly dog and cat products - supplements, treats, dental and grooming items - and donates a share of every purchase to animal rescue. The brand built a community of roughly 150,000 organic followers before selling a single product, raised $5.28M across seed rounds, and launched into national retail via Chewy in 2025.