celebrity-brand
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Rare Beauty
Selena Gomez built a makeup company where a blush that sells every three seconds funds therapy for teenagers. Here is how Rare Beauty turned self-acceptance into a business worth around $2 billion.
Oh Norman!
Oh Norman! is a New York-based direct-to-consumer pet wellness brand co-founded by actress and animal advocate Kaley Cuoco and operator Katie Hunt (early Warby Parker, former Hinge CBO). Named after Cuoco's late rescue dog, the company makes vet-formulated, all-natural, eco-friendly dog and cat products - supplements, treats, dental and grooming items - and donates a share of every purchase to animal rescue. The brand built a community of roughly 150,000 organic followers before selling a single product, raised $5.28M across seed rounds, and launched into national retail via Chewy in 2025.