Zbooni

Zbooni is a Dubai-based conversational commerce platform that lets businesses capture orders, send invoices, and accept payments directly inside messaging and social apps like WhatsApp, Instagram, and Facebook Messenger. Founded in 2016 by Ramy Assaf and Ashraf Atia, the company champions what it calls cCommerce - selling through the chat window customers already use - and provides merchants a mobile business dashboard, payment links, and its own payment gateway across the UAE, Saudi Arabia, Jordan, and Egypt.