catalog-retail
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The 500-Card Bet That Became a Catalog Empire
Silver Star Brands began with a borrowed $500, a phone book and personalized Christmas cards mailed to 500 Johnson families. Ninety years later, the Oshkosh retailer is still turning overlooked household needs into a multi-brand direct-to-consumer machine.
FULLBEAUTY Brands
FULLBEAUTY Brands is a New York-based online retailer and holding company dedicated to plus-size and extended-size fashion for women and men. Tracing its roots to 1901, it operates a portfolio of 15+ brands - including Woman Within, Roaman's, Catherines, Jessica London, ELOQUII, CUUP, Swimsuits For All, KingSize, Avenue, Dia & Co and BrylaneHome - serving customers in sizes 12 and up with apparel, intimates, swimwear, shoes, accessories, beauty and home goods. Once a catalog mail-order pioneer, the company now positions itself as a digital-first destination and marketplace for inclusive fashion.
Lands' End
Lands' End is an American classics apparel and home retailer founded in 1963 as a mail-order sailing-gear business and now headquartered in Dodgeville, Wisconsin. It sells timeless clothing, swimwear, outerwear, footwear and home textiles directly to consumers through its website and catalogs, and outfits more than 70,000 businesses, organizations and schools through its Outfitters and School Uniform units. Publicly traded on Nasdaq (LE), the company generated roughly $1.3 billion in annual net revenue and is known for its unconditional 'Guaranteed. Period.' promise and its cult-favorite monogrammed canvas tote.
Paul Fredrick
Paul Fredrick is a Pennsylvania-based direct-to-consumer menswear company founded in 1986 that built its name on well-fitting dress shirts and grew into a full men's wardrobe brand covering shirts, suits, sport coats, pants, knits, shoes and accessories. Known for non-iron and performance fabrics, signature contrast-trim details and a perfect-fit guarantee, the company sells online and by catalog, backed by human customer service based in Fleetwood, PA. It is majority owned by private equity firm ClearLight Partners and is led by CEO Erica Lee.