Caroline Clark

Caroline Clark is the CEO and co-founder of Arcade, the San Francisco software company that turned the dreaded product demo into something people actually want to watch. After product marketing at Atlassian and a stint at Sequoia Capital, she started Arcade in 2021 to kill the screenshots-and-gifs grind she lived through firsthand. Today more than 14,000 companies, from Salesforce to Zapier to Carta, build interactive demos and AI-generated product videos on Arcade, which raised a $14M Series A led by Kleiner Perkins in November 2024. Clark borrows the feel of video games, pulsating dots, satisfying load times, to make B2B software feel like play, and runs the company on a borrowed Sequoia creed: rigor, discipline, and focus on quality.