car-sharing
(2)
Upshift
Upshift is a San Francisco car subscription service for people who drive a few days a month but don't want the cost and hassle of owning a car. Members pick a flexible monthly plan, get a clean late-model hybrid (Toyota Prius or Corolla Hybrid) delivered with insurance, maintenance, and refueling included, and skip parking tickets, repairs, and long-term loans. Founded in 2012 by Ezra Goldman and Ayako Hiwasa, the company frames itself as 'the ownership alternative for low-mileage city drivers' and is positioning for an autonomous, connected, electrified future of car non-ownership.
Turo
Turo is the world's largest peer-to-peer car-sharing marketplace, connecting people who want to rent a car with everyday car owners who list their vehicles. Instead of a fleet of identical sedans behind an airport counter, Turo offers roughly 340,000 cars across 1,600 makes and models - from electric Teslas and pickup trucks to convertibles and classic exotics - bookable through an app or website. The platform handles transactions, host protection plans, liability insurance and roadside assistance, letting owners earn income from idle cars and guests find the exact vehicle they want, often delivered to the airport or their door.