Wendy Yu

Wendy Yu is the CEO of Cuyana, the San Francisco-based sustainable fashion brand built on the philosophy of 'fewer, better things.' A data-and-analytics-trained operator with a BS from MIT and an MBA from the University of Michigan, she worked her way through gaming, consulting, and digital marketing before joining Cuyana as Chief Digital Officer in 2018. When founder Karla Gallardo stepped down in 2025 after 14 years, Yu stepped into the CEO role - bringing her decade-plus of growth marketing and digital operations experience to the helm of a brand that has generated nearly half a billion dollars in lifetime DTC sales.