
He learned customer service selling houses, opened one of Sacramento's earliest dispensaries, and turned red-cup experiments into a multi-state cannabis company. The thread through it all is less glamorous than the product names: listen closely, test repeatedly, and earn the next market.
Cookies is a global cannabis and lifestyle brand co-founded in 2010 by Bay Area rapper-entrepreneur Berner and cultivator Jai. Built on proprietary genetics like the iconic Girl Scout Cookies strain, it has grown into a network of 70+ dispensaries across more than 20 markets in 6 countries, plus a streetwear arm (Cookies SF) that helped legitimize the brand long before federal legalization caught up.