candidate-conversion
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Dalia
Dalia is a Boston-based candidate conversion platform that helps employers turn lost career-site traffic into qualified applicants and hires. Its automated software captures job seekers who visit but don't apply, then re-engages them through personalized SMS and email job remarketing. Founded in 2019 by Sam Fitzroy and Jason Whitman, Dalia is used by mid-market and enterprise employers including Compass Group, Ryder, Baptist Health South Florida, and Cleveland Clinic to increase applicant conversion and lower cost-per-hire.
Sam Fitzroy
Sam Fitzroy is the co-founder and CEO of Dalia, a Boston-based candidate conversion platform that re-engages job seekers who visit career sites but don't apply. A former Indeed early employee and later VP at The Muse and partnerships lead at Jobcase, he started Dalia in 2019 and raised a $5M Series A in January 2023. His pitch, delivered in interviews with a kind of exhausted evangelism, is that 75% of applicants drop off at the account-creation step, and someone should probably do something about that.