canadian-law
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Company
Executive · Operator · Advisor
How Peter Wismath Made an Old Law Firm Feel Like a Cup of Coffee
At Cassels, the chief marketing officer has spent the years since 2015 turning brand, office design and client listening into one practical idea: make an institution easier to talk to.
peter-wismath · legal-marketingRead →
Enterprise
Sotos LLP Built a 46-Year Business on the Fine Print Behind Every Franchise
The Toronto boutique found a narrow door into a very large room: help branded businesses launch, grow, fight and eventually exit. Its advantage is not mystery - it is decades spent learning where a business system tends to crack.
law-firm · franchise-lawRead →