caesars-entertainment
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Jennifer Weissman Bets on the Thrill, Not the Jackpot
The CMO of PENN Entertainment has spent a career learning what actually pulls people back to the casino floor - and the app - and it is not what most people assume.
Philip Auerbach
Philip Auerbach is the Chief Marketing Officer of Custom Ink, the Fairfax, Virginia custom apparel and promotional products company, a role he took up in May 2025. A Cornell-trained marketer with roughly 25 years of executive experience, he spent nearly 15 years at McKinsey & Company, where he became a partner in the Sales & Marketing practice and co-founded the firm's Loyalty service, before running commercial and digital operations at Caesars Entertainment, Lindblad Expeditions, Dunkin' Brands, ClearChoice, and Bumble. At Bumble he led global marketing and partnerships and helped scale the business profitably by more than 50%, contributing to over $900 million in annual revenue. At Custom Ink he owns brand strategy, performance marketing, and customer acquisition.