buying-groups
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Demandbase
Demandbase is a San Francisco-based B2B go-to-market software company that pioneered account-based marketing (ABM) and now runs Demandbase One, a unified platform combining account intelligence, intent data, advertising, sales intelligence and AI agents. It helps revenue teams identify in-market accounts, coordinate marketing and sales across channels, and turn buyer signals into pipeline. Founded in 2006 by Chris Golec and led by CEO Gabe Rogol, the company serves hundreds of enterprise B2B customers.
LeanData
LeanData is a Santa Clara-based B2B software company that builds an Intelligent Go-to-Market Orchestration platform on top of Salesforce. It ingests buyer signals from across a company's revenue stack, matches leads to accounts, routes them to the right rep, enforces SLAs, schedules meetings, and automates the connective workflows between marketing, sales, and customer success. Founded in 2012 by Evan Liang and Kelvin Cheung, LeanData pioneered the lead-to-account matching and routing category and is used by more than 1,000 organizations, including Uber, Snowflake, Shopify, and Palo Alto Networks.
Katy Keim
Katy Keim is the Chief Executive Officer of LeanData, the leading revenue orchestration platform trusted by over 1,000 B2B companies. A marketing and go-to-market veteran with 20+ years across enterprise SaaS, she previously served as CMO of Lithium Technologies and CEO of LQ Digital before joining LeanData's board in 2021 and stepping into the CEO role in July 2025. Katy holds degrees from the University of Virginia (History) and Northwestern's Kellogg School of Management (MBA, Marketing & Entrepreneurship), and has been recognized as an Inspirational Woman in Tech by We Are Tech Women.