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ANNA Money Put the Accountant Inside the Business Account - Then Made the Card Miaow
Britain did not need another coral-coloured card. ANNA bet that small firms needed the invoices chased, receipts matched and tax calculated around it - all through a chat that knows when to call a human.
HALA
HALA is a Riyadh-based fintech building the 'bank of the future' for small and medium enterprises across Saudi Arabia and the wider MENA region. Founded in 2018 by Esam AlNahdi and Maher Loubieh, it combines business IBAN accounts, card issuance, POS and soft-POS payment acceptance, expense management and SME financing into a single platform regulated by the Saudi Central Bank (SAMA). HALA serves more than 140,000 businesses, processes over $8 billion in annual transactions, and in September 2025 raised a $157 million Series B - one of the largest fintech Series B rounds in the Middle East - at a reported valuation near $900 million.