Going

Going is a travel-technology company that emails and pings its members when airfare drops - whether that is a genuine bargain, a limited flash sale, or an airline's outright 'mistake fare.' Founded by journalist Scott Keyes as Scott's Cheap Flights after he snagged a $130 round-trip from New York to Milan in 2013, the company built a subscription business around a simple idea: instead of hunting for a cheap flight to a place you already picked, let a mix of algorithms and human flight experts tell you where you can go cheaply right now. Renamed Going in January 2023, the Boulder, Colorado company serves roughly two million travelers across free and paid tiers.