
Before Jeremy Shepherd became Brown-Forman's chief marketing officer, he spent two decades close to the places where strategy gets tested - markets, distributors, stores and teams. His route from Canada to London to Louisville explains the operator behind the title.
The company behind Jack Daniel's has spent 156 years turning time, wood and trademarks into a global spirits business. Now Brown-Forman must make an old advantage move at the speed of changing drinkers.