brokerage-services
(2)
LPL Financial
LPL Financial built a $2.6 trillion business by staying behind the advisor. Now its bet is that scale, open architecture and embedded AI can make independence feel less lonely - without making every practice look the same.
RLTYco
RLTYco is a New York-based financial services and benefits platform built for the roughly 1099 real estate agent economy. Founded in 2021 by industry veterans Briggs Elwell and Daniel Kennedy, it packages together commission advances, tax help, legal formation, healthcare plans, and a member perks program - services traditionally reserved for salaried W-2 employees. Its flagship product, RLTY Capital, buys a portion of an agent's pending commission and funds approved deals in as little as 24 hours, without credit checks or brokerage approval. After a $20 million Series A in January 2025, the company expanded nationwide and, in July 2026, acquired Atlanta-based commission-advance firm RealCommissions.