breakfast-cereal
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How Ferrero Turned a Hazelnut Shortage Hack Into a $22 Billion Snack Empire
The family behind Nutella spent eight decades turning scarcity into a system: invent a distinctive product, control the details, and give it time to become a ritual. Now Ferrero is applying that playbook to everything from protein wafers to Froot Loops.
Post Consumer Brands
The maker behind Grape-Nuts, PEBBLES and Malt-O-Meal has quietly become something broader: a $4 billion portfolio spanning breakfast, peanut butter, pet food and private label. Its advantage is less one blockbuster product than a shelf-wide system built for both nostalgia and value.
General Mills
It began as one flour mill on the Mississippi in 1866. A century and a half later, General Mills fills roughly nine in ten American pantries - and is betting its next chapter on cereal, snacks and, increasingly, the dog bowl.
Nature's Path Foods
Forty years ago a berry-farmer's son turned his father's one-line advice into a cereal company. Nature's Path is still family-run, still refuses to sell, and still puts organic breakfast on tables in more than 40 countries.