Tundra

Tundra was an online B2B wholesale marketplace that connected independent retailers with brands across the U.S. and Canada on a zero-commission model. Founded in 2017 by Arnold and Katie Engel, it pitched itself as the friction-free alternative to trade shows and middleman markups, letting buyers source millions of products at true wholesale prices with low minimums, free shipping, and net terms. After raising roughly $38M from investors including Emergence Capital and Redpoint, Tundra grew to a community of 30,000+ retailers before winding down its marketplace in 2023 amid intense competition from Faire.