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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

brand-to-demand

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Company
PAN: Make the story sell.
Enterprise · Media · Health

PAN: Make the story sell.

A headline can win attention. A buying decision takes more. PAN connects the two, with a useful lesson about what happens when a founder finally lets go.

public-relations · b2b-marketingRead →
Company
The Airplane That Learned to Hunt
Media · Enterprise · Ai

The Airplane That Learned to Hunt

Gravity Global built a worldwide agency around a contrarian idea: the harder a product is to explain, the more human its marketing must become. Then it painted a jet like a predator and watched a B2B campaign behave like popular culture.

gravity-global · b2b-marketingRead →
Legend
Heather Adkins Is Rebuilding Marketing Like a Job Site
Executive · Operator

Heather Adkins Is Rebuilding Marketing Like a Job Site

At Trimble, Heather Adkins is turning a 300-person marketing organization into one shared growth engine. Her method is less campaign magic than construction discipline: align the plans, pour the foundation, and make every name earn its place.

heather-adkins · trimbleRead →