brand-studio
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Offset
Offset is a Napa Valley company that pairs a direct-to-consumer ecommerce platform built specifically for fine wine with a brand design studio. Formed in 2015 from the merger of Byron Hoffman's design firm Hoffman & Co. and the development shop 750 Group, Offset gives wineries and fine-wine merchants both the software to sell - allocations, clubs, open cart and point of sale - and the identity, packaging, and storytelling to stand out. Clients range from legacy estates like Frog's Leap, Grace Family Vineyards, and Kermit Lynch Wine Merchant to new producers such as RAEN.
Jeffrey Whipps
Jeffrey Whipps is Vice President of Marketing at Google, where he leads the company's global brand studio and holds global responsibility for strategic brand and reputation topics spanning sustainability, digital wellbeing, crisis response, and diversity and inclusion. Before Google, he spent seven years at Apple as Director of Worldwide Advertising, contributing to iconic campaigns including the iPod Silhouettes and Mac vs. PC series. His career spans over two decades at the intersection of technology and storytelling, with earlier roles at Netscape, Shutterfly, Sun Microsystems, and McCann Worldgroup.