Ty Haney is a consumer-brand founder who built Outdoor Voices into a category-defining activewear label starting in 2013, was pushed out in 2020, and rebuilt from scratch. She now runs Try Your Best (TYB), a community and loyalty platform used by more than 200 consumer brands, and in 2025 returned as CEO of Outdoor Voices after its acquisition by Consortium Brand Partners. She also co-founded the plant-based energy brand Joggy.
Matt Smolin is co-founder and CEO of Hang, a New York-based customer engagement and loyalty platform now positioning itself as an AI marketing system for restaurants, beauty and apparel brands. Hang originally launched in 2021 as an NFT-powered membership platform and raised a $16M Series A led by Paradigm in 2022, with backing from Tiger Global, Kevin Durant's Thirty Five Ventures and MrBeast's Night Ventures. Under Smolin, the company has moved past its web3 branding into AI-driven segmentation, campaign automation and loyalty for brands like Just Salad, Jeni's, Boba Guys and Taziki's.