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Tatiane Vita Learned Global Growth From the Shop Floor
She started behind a Chilli Beans counter while studying journalism. Two decades later, Tatiane Vita is applying a field-tested playbook for international growth to schools, founders and a public conversation about who gets chosen to lead.
MacCoy Merkley
MacCoy Merkley is the Chief Marketing Officer of Portland Leather Goods, the largest leather bag manufacturer in North America. A former wedding photographer, he answered a Craigslist ad for a digital media specialist in 2018 and went on to help scale the company from roughly $3.5M to more than $100M in annual revenue. He is known in direct-to-consumer circles for a product-first, no-nonsense approach to marketing, heavy use of Meta advertising, strategic discounting, and a very active personal presence on LinkedIn and X.