Etaily

Etaily is a Southeast Asian commerce enablement platform that helps global and regional consumer brands sell online across the region. Founded in 2020 by Alexander Friedhoff, it runs an end-to-end operation - marketplace and D2C store management, social commerce and livestreaming, digital marketing, data analytics, warehousing and fulfillment - so brands can launch and scale on channels like Lazada, Shopee, TikTok Shop, Zalora and brand.com without building local teams. Headquartered in the Philippines with offices in Singapore, Malaysia and Indonesia, Etaily has processed over 40 million orders and works with brands including Levi's, Skechers, Abbott and L'Oreal.