Michael Lai

Michael Lai is the CEO and co-founder of Sitejabber, a consumer review platform that has served more than 100 million shoppers and collected over 10 million reviews, and of SmartCustomer, an unbiased brand discovery tool launched in 2025. A Stanford computer scientist and Harvard MBA, he started Sitejabber in 2007 after a co-founder couldn't tell whether an online medical-equipment seller was a scam. His work sits at the intersection of consumer trust, transparency, and the messy fight against fake reviews and AI-generated content.