Executive · Operator · Creator
Michael Grimes
Michael Grimes is Senior Vice President and Chief Marketing Officer for JD North America, the parent of JD Finish Line, one of the largest specialty athletic footwear and apparel retailers in the United States. Based in Indianapolis, he leads brand strategy, omni-channel marketing and consumer experience for a chain that generates around $2.1 billion in annual revenue and employs roughly 16,000 people. A Butler University graduate who started in the agency world at Willow Marketing, Grimes has spent his Finish Line career stitching together the store and online worlds, steering high-profile sneaker launches and culture-forward collaborations, while also serving on the Finish Line Youth Foundation board.