Chantecaille turned a missing butterfly into a beauty business model: botanical formulas, collectible color and conservation stories sold at prestige prices. Now owned by Beiersdorf, the family-built brand is testing how far that unusually gentle formula can travel.
Yael Alkalay is the founder and CEO of Red Flower, a New York-based natural beauty and lifestyle company she launched in 1999. A former creative director at Shiseido in Japan and a Columbia MBA, she built Red Flower around botanical formulations, aromatherapy and self-care rituals, selling to Barneys in her first year and growing the brand into a SoHo flagship and a fixture in spas and hotels. She is an early and persistent voice for non-toxic, biodegradable, vegan and cruelty-free beauty.