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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

boston-marketing

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Company
The Agency That Put the CEO in the Focus Group
Media · Enterprise · Ai

The Agency That Put the CEO in the Focus Group

Boathouse spent 25 years joining strategy to execution. Its most revealing product may be a recurring question posed to 150 chief executives: what, exactly, is marketing for?

advertising-agency · boston-marketingRead →
Legend
Matthew Duffy Is Teaching Advertisers to See the Whole YouTube Screen
Executive · Operator · Author

Matthew Duffy Is Teaching Advertisers to See the Whole YouTube Screen

After three decades near the fault lines of digital media, Pixability's CMO has a plain-spoken case for YouTube: stop treating its ads, creators, and brand channels as separate worlds.

matthew-duffy · matt-duffyRead →