Tertulia

Tertulia is a New York-based book discovery and commerce startup that turns the internet's endless chatter about books into personalized reading recommendations, then lets you buy the book in a couple of taps. Named after the informal literary salons of Spanish cafes, it scans social media, podcasts, critics and the wider web to surface the titles people are actually talking about, pairs that with human curation, and wraps the whole thing in a community co-op that lets avid readers become part-owners of the store. In 2025 it expanded beyond readers to authors with Tertulia for Authors, an all-in-one website builder and marketing platform.