The name on the box is Pokemon, Hasbro or Disney. The company that actually prints, cuts and packs the cards is a 250-year-old Belgian manufacturer most players have never heard of.
Jumbo Group has spent generations turning cardboard, rules and a little friendly tension into a European consumer business. Now the company behind Stratego, Wasgij and Hitster is testing whether local game-night loyalties can travel worldwide.
How a Rhode Island textile-scraps business became the house that Monopoly, Nerf and Magic: The Gathering built - and why its future increasingly runs on dice, decks and download codes.