Twitch

Twitch is the world's largest live-streaming platform, where creators broadcast video games, IRL content, music, and talk shows to a real-time audience that talks back in chat. Founded as a gaming-focused spin-off of Justin.tv in 2011 and acquired by Amazon in 2014, Twitch turned watching someone play a game into a social, participatory medium, building a creator economy powered by subscriptions, Bits, ads, and a culture of emotes and live community.