bitcoin-etf
(4)
Purpose Unlimited Built a $30 Billion Finance Machine by Fixing the Awkward Parts
Som Seif's Toronto firm turned unglamorous financial friction into ETFs, advisor software, business loans and retirement income - then crossed $30 billion in platform assets. The interesting product is the method behind the products.
The Company That Turned Bitcoin Into a Ticker Symbol
21Shares spent seven years wrapping crypto in the plumbing of Wall Street - regulated, exchange-listed, boring on purpose. In October 2025, prime broker FalconX bought the whole thing.
The Zurich Startup That Turned Bitcoin Into a Stock Ticker
Hany Rashwan and Ophelia Snyder built 21.co on a contrarian bet: that the fastest way to get crypto into a portfolio was not an app, but a boring ticker symbol your bank already knows how to buy.
Hashdex
Hashdex is a crypto-focused asset manager that packages digital assets into regulated index funds and ETFs so ordinary investors can buy crypto through a brokerage account. Founded in Brazil in 2018 and now headquartered in the New York area, it co-developed the Nasdaq Crypto Index, launched the world's first crypto index ETF in 2021, and brought the first multi-asset spot crypto ETF (NCIQ) to US investors in 2025. The firm manages roughly $1 billion across products in nine countries.