Charm Industrial is a San Francisco-based climate company that converts agricultural residues into bio-oil through fast pyrolysis and injects it deep underground for permanent carbon removal. Founded in 2018 by Peter Reinhardt, Kevin Meissner, Shaun Meehan and Kelly Hering, Charm is one of the fastest-growing carbon dioxide removal companies and counts Frontier, Stripe, Microsoft, JPMorgan Chase, Meta and Shopify as customers.

Peter Reinhardt is CEO and co-founder of Charm Industrial, a San Francisco-based climate tech company that converts agricultural and forest biomass residues into bio-oil and permanently sequesters it underground - effectively putting carbon back where it came from. Before pivoting to saving the planet, he co-founded Segment, the customer data infrastructure platform, and scaled it from a MIT dorm-room idea to a $3.2 billion acquisition by Twilio in 2020. Now he runs Charm with a mission to return atmospheric CO2 to pre-industrial levels of 280 ppm, counting Stripe, Microsoft, JPMorgan Chase, and Meta among customers.