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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

bicycles

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Company
Cannondale Built a Bike Brand by Refusing to Draw the Normal Bike
Consumer · Hardware · Ecommerce

Cannondale Built a Bike Brand by Refusing to Draw the Normal Bike

From a loft above a pickle factory to a one-legged fork and radar-equipped road bikes, Cannondale has spent 55 years making engineering visible. The oddness is not decoration - it is the business strategy.

cannondale · bicyclesRead →
Company
Specialized Bicycle Components
Hardware · Consumer · Ecommerce

Specialized Bicycle Components

Specialized Bicycle Components is a Morgan Hill, California maker of high-performance bicycles, components and gear founded in 1974 by Mike Sinyard. It built the first mass-produced mountain bike, the 1981 Stumpjumper, and today designs road, mountain, gravel and Turbo e-bikes alongside helmets, apparel and the Retul fit system. With roughly 1,300 employees and an estimated $500M in revenue, it is one of America's 'Big Three' bike brands and a fixture in pro road, mountain and triathlon racing.

bicycles · mountain-bikesRead →